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MAXIS VASE — image 1
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MAXIS VASE

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Maxis introduced a new logo set in the popular Proxima Nova font that replaces Aaux Next in the corporate identity.

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Maxis introduced a new brand identity in 2014 that maintains essentially the same logo, but with the squiggle on the letter i in a brighter shade of green. The squiggle and bright green colour are used throughout the new corporate identity, along with the Aaux Next font.

In 2020, Maxis introduced a new logo set in the popular Proxima Nova font that replaces Aaux Next in the corporate identity. The squiggle has been moved from the letter I and placed beside the wordmark.

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